E-Commerce Optimization
Having problems boosting online sales and revenue?
Join forces with an award-winning eCommerce SEO firm that has a track record of producing greater online sales!
Online Store Optimization
Optimizing the structure of a website. Our SEO specialists strive to make sure that your website is simple to use and comprehend. They examine every page and area of your website, looking for any gaps that need to be filled.
In-market-specific keyword analysis. We do research to find customers that are farther along in the purchasing cycle. Although window shopping has its place, what matters are the discounts.
Familiarity with several platforms. Few e-commerce systems are available that our staff is unfamiliar with. We have a lot of experience optimizing a variety of platforms, including Woocommerce, Yahoo Stores, Bigcommerce, and Shopify.
Off-Page Optimization for Ecommerce
The link-building process needs to focus on quality rather than a number, and an e-commerce website is no exception to this rule, according to the SEO community. We concentrate on constructing links that are truly beneficial to you in terms of rankings, exposure, and your target demographic.
Resources for the Industry. We invest a lot of time finding complementary businesses in your sector to collaborate with on a link-building effort. Trade associations and reliable specialty directories are frequently included in this.
High-quality content promotion. With the help of valuable content, you can establish your business as an expert and provide people with reasons to connect to your website.
Social Appeal. We assist in determining how to generate social media buzz about your product offers. Social sharing increases credibility and boosts your company's revenue.
Comprehensive Reporting
Keep up to date with every phase of the digital marketing process and see what we’re doing for yourself. Receive a monthly report that includes information on all the links we attempted to build for your website during that period. Utilize Google Analytics to monitor the entire effect of our efforts on your organic traffic, conversions, and money.
Report on keywords. You may always know where you stand for a given phrase thanks to the daily updates on your search rankings that are provided in our client dashboard.
Reporting on link building. Every month, we'll send you a report that details each connection we obtained for your website. We have nothing to conceal, therefore we are confident you will appreciate the caliber of our link building.
Access to integrated analytics. Google Analytics will be integrated with your own dashboard to provide you with a clear picture of the effectiveness of your campaign.
Frequently Asked Questions
The basic principles of SEO are the same whatever type of site you’re working on:
- Identify target keywords that you want to rank for.
- Ensure that your site is optimized and structured properly.
- Include high-quality, relevant, content that includes instances of your targeted keywords.
- Acquire authoritative, industry-specific links.
However, ecommerce SEO differs due to a high level of competition and the sheer volume of product pages that need to be optimized.
With Ecommerce SEO, it’s also important to ensure that your site is structured properly and that your products are categorized correctly. Doing so will provide an intuitive navigation and will make it easier for the search engines to crawl your site.
Paid search advertising (PPC) will increase traffic to your site if you have the budget for it. However, it’s best to pursue an SEO campaign at the same time.
You can think of the two as the difference between renting and owning a home. With SEO, you are making small monthly investments over time until you gradually start ranking for keywords and organic traffic. You then “own” this traffic.
PPC is more like renting – you get the traffic you want in the short term, but as soon as you stop paying for it, it will disappear.
PPC and SEO campaigns can work well together, but SEO is almost always better value for money and is a less risky strategy.
The sad truth is that you can quickly burn through your entire marketing budget on paid advertising campaigns with very little to show for it at the end of the day.
To echo Moz, URLs should be simple and contain relevant keywords rather than ID numbers and codes.
Many ecommerce sites use parameters in URLs to generate dynamic content, but this can also cause duplicate content, which you should avoid it if possible.
A URL using descriptive keywords is not only easier for the user to read and remember; this also improves relevance for search engines and can help to increase your rankings.
Organizing your products into clear categories that are not too deeply nested will also help your URLs to be short and contain relevant keywords.
A long URL with multiple nested categories can be off-putting to users and may give a false impression of the depth of your site to search engines.
If you’re building a new site, the number of options when it comes to ecommerce platforms can be quite overwhelming.
Regardless of what solution you pick, SEO optimization in your shopping cart software is always a must.
This means ensuring that it produces optimized URLs, doesn’t create duplicate content pages, and allows you to edit the title, meta tags, and other optimization elements.
WooCommerce is a popular choice for WordPress users and integrates well with SEO plugins designed to optimize your whole site.
Hosted platforms like Shopify and BigCommerce also perform well, but you’ll be limited to the capabilities of the software. You won’t be able to use them with other plugins and extensions to build on functionality in the future.
Structured data (Schema) is very important, especially if you have an ecommerce site.
This type of markup helps search engines to understand your site and can make a big difference in the rankings.
It means that Google will know your product pages are definitively about products. This lets the search engine return them to users looking for specific products rather than general information.
Adding Schema.org markup to your site also improves your search engine listings by displaying “rich snippets” below the page title. This can include features like star ratings, which can help to improve click-through rates and conversions.
Many product pages are lacking in content, so a good start is to add longer descriptions to your product pages and make sure they’re optimized and include relevant keywords.
Your product descriptions should be unique to avoid duplicate content as this can impact negatively on your rankings.
Also, use rich snippets to include product information such as price, rating, and availability so that search engines can understand more about your products.
You should also make sure your site is structured well and sends equity from other pages of your site to the product pages by utilizing internal linking.